Thu, 05 Oct 2023

BusinessWire IndiaDelhi NCR [India], June 7: With years of trust, Dabur, the leading FMCG brand has established itself as a familiar name in Indian households. Amongst its portfolio of products, the company has delved deep into the oral care segment with its herbal variants. Dabur Meswak, one of their popular dental care brands, has been created using the extracts from the rare Miswak tree which is known for its immense oral care benefits. What makes this tree even rarer is its resilience to withstand the brutal forces of nature in the dry, arid regions of Africa and the Middle East. The sheer resemblance of the characteristics of the Miswak tree with that of human beings, is what drove Dabur Meswak to begin their journey in highlighting rare and inspiring stories about people, in their campaign - 'Rare Stories by Meswak'. Given that Dabur is a strong propagator of environmental sustainability, there could not have been a better day to kick-start this new campaign than World Environment Day. On that day, Dabur Meswak went live with aIf anyone has a rare story to share or knows someone who deserves their story told, visit(Disclaimer: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)

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